Summary
Konica Minolta helped Mr Sticker upgrade to digital label printing with a custom built C71cf press, unlocking faster turnaround and new revenue opportunities.
CHALLENGE
- Ageing analogue machine couldn’t meet demand for fast, quality labels
- Needed same day turnaround on full colour, short run jobs
- Required a narrower 250mm width than the standard model
SOLUTION
- Konica Minolta C71cf label printer, custom built in 250mm width
- EFI colour spectrophotometer for colour management
- Local support from dealer TO Technology, parts held onsite
BENEFITS
- Same day turnaround on jobs that used to take days
- Access to new markets and higher end label work
- Excellent output quality at no extra cost to customers
- Lower inventory costs using shared materials
Customer Success Story: Mr Sticker
Mr Sticker is a family owned Australian label manufacturer founded in 1980. Its ageing analogue press could no longer keep pace with demand for fast, quality, full colour short run labels.
Konica Minolta, through local dealer TO Technology, built the first ever 250mm width C71cf label printer to meet Mr Sticker’s exact needs. The new press delivers same day turnaround on jobs that previously took days, opening new markets while keeping material costs down.
Now, Mr Sticker can produce full-colour, wider labels. The quality is excellent and the customers are very happy. They’re getting a better product for the same price.
Michael Williams · Manager, Mr Sticker
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